UpdatesBuilder Incentives 101: Rate Buydowns vs. Price Cuts
Incentives

Builder Incentives 101: Rate Buydowns vs. Price Cuts

October 24, 2023
4 min read
Builder incentives explained rate buydown vs price cut Westrow Charlotte NC

Not all incentives are equal. A rate buydown can reduce monthly payment — but a price cut can reduce taxes and interest long-term. The best choice depends on your timeline and strategy.

Incentive Type Best For Watch Out For
Rate Buydown Monthly payment focus Requires builder lender
Closing Cost Credit Preserving cash Loan type caps
Price Reduction Long-term value Specific inventory only
Design Credit Upgraded finishes Over-upgrading
Incentive Type #1

Rate buydown

A temporary or permanent reduction in your mortgage interest rate, paid for by the builder.

Best for: Buyers focused on monthly payment and near-term affordability.
What to watch: Often requires the builder’s lender.

Want to compare incentives across builders? Read the Builder Comparison Guide →

Incentive Type #2

Closing cost credit

Cash credit applied to your closing costs (origination fees, title, pre-paids).

Best for: Buyers who want to preserve cash at closing.
What to watch: Credits may have caps depending on loan type.

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Incentive Type #3

Price reductions (or lot premium reductions)

A direct reduction in the base price or lot premium of the home.

Best for: Buyers who want long-term value and lower total interest.
What to watch: Tends to be selective (specific homes / quick move-ins).
Incentive Type #4

Design center credit

A credit to spend on upgrades and finishes at the design studio.

Best for: Buyers building from scratch who want upgraded finishes.
What to watch: Credits sometimes push buyers into upgrades they wouldn’t choose.

The correct way to evaluate incentives

Ask:

  • What’s the incentive worth in monthly payment?
  • What’s it worth over 5 years?
  • Does it restrict lender choice?
  • Is it tied to a specific home or release?
  • Is there a better offer on a different builder’s inventory?

Timing matters—see: River District Timeline: Phases, Release Windows, and What Can Change.

If you’re tracking incentives in real time, join our Join VIP Release Alerts to get current availability + incentive updates.

Frequently Asked Questions

Do I have to use the builder’s lender to get incentives?
Almost always, yes. Builders use their preferred lender to control the closing timeline and offer these specific financial perks.
Is a price cut always better than a rate buydown?
Not necessarily. A rate buydown often saves you more money monthly in the first few years, while a price cut saves you on taxes and interest over the life of the loan.
Can incentives change after I’m under contract?
Generally, no. Once you sign the purchase agreement, your incentives are locked in, provided you meet the lender's requirements.

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