When buyers see “starting from,” they assume that number is close to what they’ll pay. In new construction, it’s usually the entry point for a specific plan on a specific lot, with minimal options — and it can change by release.
Here’s what actually moves your final number in Westrow.
Quick Takeaway: “Starting from” pricing is only the beginning. The final price is driven by lot premiums, structural options, design upgrades, and incentives.
1. Lot premiums can change everything
A “starting from” price often assumes a standard lot. But premiums may apply based on:
- Location (corner, view, green space)
- Larger lots
- Proximity to amenities
- Lot scarcity in a release
2. Structural options are the silent budget-killer
Buyers often add:
- Extra bedroom or bath
- Extended patio / screened porch
- Additional windows / sliders
- Fireplace or built-ins
These are usually structural, priced early, and raise your base contract.
Want the latest pricing + incentives?
Get the latest builder releases, pricing updates, and community news delivered straight to your inbox.
3. Design upgrades add up faster than people expect
Finish choices can stack quickly. The key is knowing what’s included and what’s not.
- Cabinets
- Counters
- Flooring
- Lighting
4. Incentives can change your “real price”
Builders may offer incentives as:
- Closing cost credit
- Rate buydown
- Design center credit
- Price reductions on select inventory
But incentives often require using the builder’s lender or closing partner.
How to compare builders correctly (simple framework)
Instead of comparing base prices, compare:
- All-in estimated cost
- Monthly payment impact
- Timeline / completion risk
- Included features + build quality
- Incentive strength and restrictions